Expansion Opportunities for YouTube Creators: Top Benefits of Translating, Dubbing, and Localizing Your Content
Going international with your YouTube content is an exciting park to beat the competition around. If your YouTube videos are not making a significant mark, it is time to reach a global audience.
As a YouTuber, you are constantly scouting for more engagements. From channel collaborations to being trendy, your way of interacting with the audience needs to be top-notch.
However, once you have exhausted the usual avenues, you will need to look elsewhere. Going global will only be smooth if you are prepared to localize, translate, and dub your content for specific areas.
If you check out the YouTube help, you will notice three key strategies for reaching global audiences with ease:
- Maintaining one channel with multiple-language content
- Creating separate channels for different languages
- Creating one global channel and supporting local channels
Apart from that, in February 2023, YouTube introduced a new ‘add multi-language audio tracks’ feature for content creators. It is a great initiative to gain positive and vast results for content creators. However, depending too much on AI is not a permanent solution.
When it comes to video dubbing or localization, human intervention is essential. From understanding your target audience to pitching the perfect translation, you need someone expert to add audio track for video.
Why Should You Translate Your Content?
If you think English is a ubiquitous language, then you should understand our current scenario first. Among 7.8 billion people on this planet:
- 12% of people speak Mandarin Chinese
- 6% of people use Spanish as their first language
- Only 5% of people worldwide are considering native English.
This data might shock you, but it is true that viewers around the world do not only enjoy content in English. They prefer content in their own language, and here comes the importance of translation.
67% of YouTube content is published in languages other than English language. While most internet users spend time on content every day, and it is only increasing, as a YouTuber, you must outline your outreach problems. And the language barrier is one of those!
Therefore, translating your videos is more important now than ever if you want to grab the international market. The whole story lies in localization of your content. If the native people cannot connect with your content, they will gradually start ignoring it!
Why is MrBeast the Beast of YouTube?
We all know that MRBeast is the most successful YouTuber on the internet (kudos to CR7’s YouTube debut). Interestingly, he started launching local YouTube channels that are no longer producing English content. The difference?
Well, these new channels are being dubbed and edited properly into different languages. There is also another strategy working behind. These new channels are not using old content anymore. They are simply discarding the old ones and scanning out the latest challenging videos where there is a high potential of getting more reach in any language.
MRBeast is completely focused on its international expansion. So, why not you?
Content Effectiveness with Translation, Dubbing, and Localization
Most YouTubers think of it as an extra or unnecessary step. However, if you want to expand your reach and be in this profession for a long period, make sure your videos stand and deliver properly.
Targeting a global audience
By translating and dubbing your videos, you can tap into markets where your content would otherwise be inaccessible. For instance, a video in English might only reach a small segment of Spanish-speaking or Mandarin-speaking audiences.
By providing captions or dubbed versions in these languages, you open the door to millions of potential viewers who may be interested in your content but face language barriers.
Cultural Sensitivity and Localization
Cultural sensitivities are said to significantly influence communication. By translating your videos, you can mold your content for the target audience, considering:
- Local traditions
- Customs, and
- Language preferences.
This is called localization, which is the process that makes your message more relatable and engaging.
Localization is essential for your video promotions and relevance. It goes beyond word-for-word translation to understand what is considered funny, taboo, or familiar to the local culture.
Furthermore, by respecting cultural differences, you can help avoid misunderstandings and reach out authentically to your audience. Therefore, it fosters stronger relationships with international audiences.
Increasing Viewer Engagement
When viewers can consume content in their native language, they are more likely to engage with it. This increased engagement can be reflected in:
- Longer watch times
- Higher interaction rates (likes, shares, comments)
- More subscribers
A viewer who feels understood is more likely to develop a lasting relationship with your channel.
Enhancing SEO Opportunities
Localizing your content can also benefit your search engine optimization (SEO) efforts. By translating video titles, descriptions, and tags into different languages, you increase the chances of your videos appearing in localized search results.
This can lead to greater discoverability and more organic traffic from different regions.
Learning and Growth Opportunities
Translating and localizing your content benefits your viewers and enriches your experience as a creator. Engaging with different cultures can broaden your perspective and fuel creativity in your content.
Additionally, it pushes you to learn more about international trends, enhancing the quality of your output.
Establishing Yourself as a Global Creator
Adapting to translation and dubbing gives you the strength to become a creator with better knowledge and understanding. While catering to multiple languages, you have the chance to not only beat the competition but also gain credibility over international creators.
Additionally, acknowledging and respecting cultural nuances can help solidify your channel as an inclusive and thoughtful entity.
Make a Safe and Smart Decision
Big-budget YouTube channels always use multilingual influencers. They understand that viewers want something interesting and simple. When it comes to content, it should not be tricky; it should be relatable.
After going through all the scenarios, it’s time for you to go global. From making your videos locally relevant to adding a sensible audio track in a local language, your next videos must focus on a wider audience.
While making it wide, don’t forget to personalize the content.
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Barsha Bhattacharya
Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.
