Everything You Need To Know About Byjus (Detailed Overview)

Tech & Innovation 9th February, 2023 4 Mins Read

So, what is byjus?

BYJU’S is an Indian educational technology company that was founded by Byju Raveendran and Divya Gokulnath in 2011. The headquarter of byjus is in Bangalore, Karnataka, India. As of last year’s data, the valuation of byjus is $22 billion. Also, the company claims that the platform has more than 115 million registered students.

Company Overview

Here is the basic information about Byju’s.

Company Profile

Company NameBYJUS The Learning App
FoundersByju Raveendran and Divya Gokulnath
HeadquartersBangalore, Karnataka, India
Key PeopleCEO- Byju Raveendran
Director- Divya Gokulnath
Area ServedWorldwide
WhiteHat Jr
Aakash Institute
Great Learning
ProductsBYJU’S– The Learning App
Employee Number10,000+
Revenue$290 million (2021)

Company History


Byju Raveendran was an engineer before he started the company. At that time, he used to give coaching classes to students who used to learn mathematics. Later, Byju, along with his wife Divya Gokulnath and a bunch of students, started Think and Learn Pvt. Ltd in 2011. Their focus was to spread education to K-12 students and make them ready for any sort of competitive exams.

In 2012, the company entered Deloitte Technology Fast Asia Pacific and Deloitte Technology Fast 50 India. The company is still on the list. After a couple of years, the company was able to launch its mobile application named Byju’s: The Learning App. after two years of that, the company started Byju’s Parent Connect app and Byju’s App for kids as well. The platform had already reached 15 million users in 2018.

At that time, the platform had 900,000 paid customers. 2018 was the year when Byju’s hit the Unicorn mark and became the first edtech unicorn in India. Within one year, Byju’s started to target rural cities and non-metro cities, so 60% of the students are from those areas.

Last year, the company, along with Unacademy, Simplilearn, PrepInsta Prime, upGrad, and Vedantu, joined the IAMAI and made the Edtech Consortium. Last year, Byjus made a partnership with the Qatar Investment Authority to launch a new edtech company. They have already made an R&D center in Doha.



Last year, the Ministry of Corporate Affairs sent a letter to Byjus and asked them about the non-filling audit financials for 2021. They also told that Byjus missed the deadline for the last 17 months. Though there were so many issues at that time, Deloitte gave a clean audit. Last year, the company sacked more than 5,000 employees, and they reported unfair treatment.

There were so many criticisms against the company for charging fees. There were so many former salespersons who pushed the service and products and were not capable of affording them. This is why byjus sued Pradeep Poonia and filed a defamation case of 20 crore Indian rupees, but after, it was withdrawn.

Other than this, the company faced another lawsuit for running misleading advertisements. There are also hard sales tactics and so many malpractices. Recently, the Advertising Standards Council of India filed a case against them. The company claims to make a 6-year-old child a coder, which is impossible.

First of all, there were data leaks, and more than 200,000 users’ data was leaked. DCA also worked closely with the company regarding the complaints. There are 115 guidelines that the company broke, this report was reported by the Indian Accounting Standards.

Sports Sponsorships

byju's sponsor of the Indian cricket team jersey

In 2019, the company won the sponsorship rights and started to sponsor the Indian cricket team jersey. Other than this, the company took the sponsorship of Kerala Blasters FC, this was a team in Indian Super League. Earlier this, the main sponsor was Muthoot Group. Recently Byjus became the official sponsor of the FIFA World Cup Qatar 2022.


In 2020, there was a program that byjus launched with the name of Education for All, this was basically an initiative so that every kid could get an education. There are also other initiatives. They started giving free content and distributed them. They also launched smart devices as well.

Frequently Asked Questions (FAQs):-

Here are some interesting questions and answers that most people ask about BYJUS.

Q1. What Exactly Does Byjus Do?

Ans: Byjus is an educational technology. With the help of this tutoring app that runs with free access content, this is a freemium model. There are also 15 days free after your register. The platform was launched in August 2015. The platform offers educational content to students from classes 4 to 12. In the year 2019, the learning platform started to give content for classes 1 to 3.

Q2. How Does Byjus Get So Much Money?

Ans: A couple of years back, Byjus made 1,848.74 crores from selling ed-tech products. Other than educational content, the platform also offers laptops, SD cards, tablets, and tech-embedded devices as well. Most of the byjus revenue comes from selling edtech products rather than selling educational content.

Q3. Is Byjus Worth The Money?

Ans: When it comes to byjus, then you can say this is one of the pioneer brands that started education with the full help of technology. Also, it is one of the unique brands that came up with the concept. There is quality content from the best teachers from all over India.
So, if you think that Byjus can help you in your studies, then yes, it is worth it. But, if you are successful in learning from school and teachers, you do not need to subscribe to the premium content.

Final Words

The company is one of the companies that acquired Osmo, an American educational game, for $120 million. Then it acquired one of its rivals for $300 million. It is another start-up named WhiteHat Jr. Then the company started acquiring Scholr, Akash Educational Service Lts., Toppr, GeoGebra, and many other start-ups just to secure its position at the top.

I hope you will find this article interesting. If so, then please share and give your feedback. Thank You.

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Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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