Everything You Need To Know About Canva (Detailed Overview)
Canva Inc. is an Australian software company that provides a graphic designing platform for making presentations and graphics. There are so many readymade templates that users get, also the platform has both free and paid versions. If someone wants to pay, then they can take the Canva Pro or Canva Enterprise, these are mainly for additional functions. In this article, you will get to learn about the company behind this graphic design tool.
Here is the basic information about Canva Inc.
|Company Name||Canva Pty Ltd|
|Products||Canva for Enterprise|
Canva for Nonprofits
Canva for Education
What Is Canva?
In 2013, Canva Pty Ltd released its graphic design software named Canva. From basic design to professional design, there are a lot of things that you can do with this platform. Also, there are both free and paid options. Obviously, you will get a limited amount of features with the free version, but you must know there are plenty of options.
The company claims that there are more than 100 million users who regularly use this software. If someone wants physical products shipped, then they can order also. When the company started, there were around 750,000 users. After that, the company hired Guy Kawasaki. Canva for Work was launched in 2015. The focus was the marketing materials.
Melaine Perkins, Cameron Adams, and Cliff Obrecht founded Canva in the year 2013 in Perth, Australia. In the first year, the platform had a total of 750,000 users. Within a couple of years, the company’s revenue increased to $23.5 million from $6.8 million. Before 2017, the company was at a loss. And from 2017, the company stepped its first step in profitability. There were around 294,000 users who used to be paid, subscribers.
In the year 2018, the company raised its funds. And Sequoia Capital, Felicis Ventures, and Blackbird Ventures funded the company, and there was a raise of $40 million. The valuation of the company increased to $1 billion for the first time.
After one year, the company again raised its funds to $70 million. The main investors were Felicis Ventures, BlackbirdVentures, General Catalyst, and Bond. The valuation was $1 billion in 2018, and in 2019, the valuation went to $2.5 billion. In the same year, there was another raise of $85 million. And the valuation increased to $3.2 billion. This was the time the company released an enterprise product for the first time.
Canva Education was launched in 2019. This was basically a free product for students, schools, and any type of educational institution. With the help of Canva for Education, there is a bridge that connects students and teachers.
In 2020, Canva signed a contract with FedEx Office. After one month, Canva again announced that they were going to be partnered with Office Depot. In the middle of 220, Canva’s valuation reached $6 billion. And within one year, the valuation of the company grew to $40 billion. This happened in September 2021. The founders of the company said that they were going to give their fortunes to several philanthropic causes.
In the successful nine years journey, Canva had to face a terrible data breach. In May 2019, there were around 139 million data was hacked and breached. The exposed data contained names, email addresses, usernames, demographic locations, password hashes, and many more. Of this incident, Canva had to face so many criticisms.
There was another incident where Canva showed its callousness. In 2020, around 4 million passwords were decrypted and leaked online. The responsibility for the incident was fully taken by Canva. The company mentioned that this incident happened because the users hadn’t changed their passwords since the first breach.
From the first day, the company showed a tremendous amount of success. To expand the company, Canva acquired Zeetings, a presentations startup. This is because Canva wanted to expand the presentation space. Later that year, the company announced that they were going to acquire Pexels and Pixabay. Then they also acquired two stock photography websites which were based in Germany. In 2021, Canva bought Kaleido.ai, an Australian startup, and Smartmockups, a Czech-based company.
Canva Graphic Designing Tool
Whether you are making a marketing presentation or a unique image for a blog post, Canva is an all-rounder tool worthy of use. The tool is widely used among graphic designers and creators from different sectors.
Here are some features of Canva. You can use this tool for both personal and professional usage.
- Convert your videos into MP4 format with ease.
- Do you like to mix photos and make a photomontage? Well, this is your tool, then.
- The tool comes with varieties of filters.
- Use different sound effects in your videos to make them more vibrant.
- You can use this tool to create video transitions.
- Try an Image enhancer.
Canva, A Successful Startup
Canva is one of those successful startups that has gained users worldwide within a limited time period. Canva’s co-founders have amassed almost $10 billion in net worth combined – which is shocking! What’s even more shocking is that the co-founder, Cliff Obrecht, has said that being a billionaire is “not our vibe.”
Although they heavily rely on funding from the US, Canva has been able to generate great returns. Currently, they have more than 55 million users worldwide, and their yearly revenue is almost touching $1 billion every year.
Frequently Asked Questions (FAQs):
Here are some questions and answers that you may find interesting.
Ans: Most people use Canva for designing and presenting. But there are a lot of features that people can use in Canva. Here are the main features of Canva.
• Convert videos to MP4
• Video trimmer
• Online video recorder
• Add text to photos
• Add frame to photos
• Image enhancer
• Photo effects
• Curved text generator
Ans: One of the main reasons that make Canva so popular is that Canva is very simple and easy to use. If you have no idea about graphics and designing, don’t worry, Canva is the right place where you have come. You can start from scratch. There are a lot of templates that you can use and choose from. Also, you will find multiple features and categories to work with.
Ans: You need to understand that Canva is one of the basic tools that people use for designs and presentations. Canva offers so many templates, and you can make those, also. But there are alternatives where you will find so many new features.
• Design Wizard
• Adobe Spark
Canva is one of the most successful companies that provide brilliant graphic services to people who have zero ideas and experience in graphics and design. From social media influencers to professional designers, they can make basic designs, presentations, and social media posts as well. All you need to do is to log in Canva, and start working.
I hope you will find this article interesting. If so, then please share and give your feedback.