7 Promotion Ideas For Your Next Corporate Event
Corporate events can really help you boost your reputation and get more clients. They also let you network with others in the industry, and gain standing. This way, you have more room for partnerships and future collaborations. In addition, you build a name for yourself and become well-known in your field.
Of course, the logistics and organization of your event are extremely important. However, no matter how well you plan your event, it won’t succeed without marketing. So, you need to make an effort to market your corporate event to as many relevant people as you can. Here are a few ways you can do this.
Use Email Marketing
Email marketing is great for the first step, and for following up later. Use the corporate email templates on PosterMyWall to create a series of event emails. These will make your audience aware of your event, and then continue to remind them.
You can even automate your email sequences in order to invite people, remind them about the event, and share the schedule and guest list. If people haven’t registered, send them enticing emails to convince them. Create separate email workflows depending on your segmented email lists.
Make A Dedicated Event Website
Make your corporate event look professional with its own website and landing page. Put some effort into designing this event page, and making it fully functional. It should have the event agenda, ticketing info, and event marketing.
This website should be cohesive with your general design sense but with its own identity. This will highlight your event, and show the effort you’re putting into it. Whenever you market your event, direct people to this website for registration and information.
Create Social Media Campaigns
Your social media is one of the best tools for your event promotion. Utilize your platforms and create posts for each one. Share a series of event promotion posts across your platforms. Do your research and focus on the ones your audiences use the most. For example, if your corporate event is only targeted at high-ranking professionals, focus on LinkedIn. If you’re from a more visual industry like fashion, Instagram would be a good bet.
So, ensure you know your event audience, and then plan your social media campaigns. Launch these campaigns a few months in advance, starting with teasers. Then, share details, registration information, and reminders over the coming weeks. Make sure all of these posts are cohesive by using social media templates.
Offer Early Bird Registrations
Hype up your corporate event through early bird registrations. If your event is ticketed, offer discounts to people for signing up early. Add a sense of urgency by stating that these discounts are only available for a limited time. Make sure you have a functional payment portal on your website as well.
Offer multiple payment options, and ensure that transactions go through conveniently. It is also a good idea to offer corporate ticketing packages for other large companies. So, a combination of early bird discounts and corporate packages should boost your ticket sales.
Work On Your PR
As a corporation, you should work on your PR as well. You should already have some PR arrangements in place. Create media contacts and use PR tools. This will help you spread the word about your event.
Talk to your PR partners, and have them market the corporate event leading up to its dates. This will help you with your link-building as well. Make a series of press releases and share them with relevant media outlets. Do this well in advance, so that you get as many releases published as possible.
Highlight Prominent Names
Your corporate event is sure to have some exciting guests. Highlight the big names participating or speaking at your event. Have them make videos to encourage others to participate as well. Also, highlight them on your social media pages and your event website.
This will promote your event in the industry and show your expertise too. So, choose your speakers well, and reach out to big names in your industry well in advance. This will help promote your event and get more attendees.
Use Influencer Marketing
Similarly, highlight your event by involving prominent industry influencers. Do your research and see which influencers are big in your niche. Then, reach out to them for shoutouts and highlights. Depending on your budget, you can even get them to make videos encouraging their followers to sign up for your event.
When you get these influencers, make sure you have them share your event website and registration links with their audience. You can even offer them promo codes for small ticket discounts. This will get you an audience you might not have been able to access before.
To summarize, there are many ways to promote your upcoming corporate event. These ways are all easy to implement and will help you immensely.