reputation defender

Reputation Defender: Review, Pros & Cons

Business 2nd August, 2023 7 Mins Read

Since the internet is swarming with thousands of businesses in the same niche, it is difficult for one business to keep its online presence intact. What is even more difficult is to keep their online reputation unharmed. That is why there are online reputation management tools like Reputation Defender.

If you are a small or medium-sized brand, you may look for reputation management tools like Reputation Defender. But is reputation defender worth using? Is this tool reliable? What is their price package? What safety precautions do they provide? Calm down. I know you have all these questions.

If you are choosing a reputation management tool for online brand presence, give this review of Reputation Defender a quick read. It should help you make the right decision.

What Is a Reputation Defender?  

What Is a Reputation Defender

Reputation Defender is a Tempe, Arizona-based privacy space and online reputation management company. They offer reputation management services for businesses that want to keep their online reputation clean. Reputation Defender has been around since 2006.

They claim to be the Global leader in Cyber security. They have millions of uses in more than 150+ countries. They provide reputation management and privacy solutions to both individual business entities and enterprise-level businesses across industries.

They want to empower businesses online by removing personally identifying data from people-search databases, ensuring that correct data shows for the most prominent search results, etc. Their service can also mean putting the best online presence and staying active on social media.

They have been in the industry since 2006 and are one of the best platforms for businesses to keep their reputation clean.

Read More: Mastering The Art Of Inbound B2B Marketing Funnels

What Is Good About Reputation Defender?  

What Is Good About Reputation Defender

Reputation Defender itself has a good reputation (no pun intended). But is it the ORM platform you should opt for your brand’s reputation management online? That question brings you to this portion of this article.

Yes, this service provider does lots of things for your brand. Yet, they have some drawbacks that you must take into consideration when choosing an ORM provider. Here are some necessary pros and cons I would want you to take a look at –

Custom Attention  

Custom Attention

Custom Defender does not use a one-size-fits-all approach for the solution they provide. They customize their services based on your business needs. They assign you a custom reputation manager who monitors the presence of your brand and points out your brand’s current needs.

It is not a tool that solves all your needs with one click; ORM does not work like that. They will be available for you whenever you need them. You can ask them for your queries on the phone, and they will be available for you. They will analyze your situation and provide you with the best course of action. The best part is that they provide you with confidence in what is doable and what is not. They are true to what’s possible and what is not.

Quick Customer Service  

Quick Customer service

So, you paid for one of the services provided by Reputation Defender, and something goes wrong. If that were to happen, you can quickly reach out to them, and they will respond. They have a very responsive customer care service. You will find countless reviews and testimonies regarding how fast their response and commitment to your problems are.

Reputation Defender stays at the top of the ORM industry because of their quick customer support.

You can expect them to return your call and reply to your emails regarding the problems you are seeking answers to. What’s best is that they include a time frame saying when you can expect the solution to your queries.

Transparent And Skilled Agents  

Transparent And Skilled Agents

Reputation Defender has skilled agents, and their service does not feel like a ripoff. You will not be promised something they cannot deliver. Their agents have a very respectful approach, and they will come straight to the point.

They will analyze, monitor, work, and report the results of their efforts regularly. You will see how their tactics are paying off to keep your brand’s reputation clean online.

Content Strategies  

Content Strategies

Now, your brand will overshadow the competitors thanks to the organic, industry-specific, and trendy content strategies Reputation Defender provides. They will provide your brand with the right content strategy for your brand that will eventually help your brand spread more positive stuff about them online. Their content is of high quality without any fluff. A good content strategy will always help you stay ahead in the game and keep rising higher in the SERP.

What’s Not So Good About Reputation Defender?  

Well, I have already shared most of the good stuff about this ORM platform. Here are some cons of their service.

They Don’t Work Well On Reputed Platforms  

Don’t Work Well On Reputed Platforms

When your website already has high traffic, you cannot expect to push down the negative reviews you have on them. Reputation Defender does not make the bad stuff go away technically. Instead, they take a very organic approach to overshadow the negative side through effective and positive content strategy.

However, it is not impossible. Reputation Defender will take more of your time if the reputation on pages ranking #2, #3 is negative.



If you expect a higher level of services through entry-level packages, then you might be disappointed. However, this does feel reasonable, given their reputation and existence in the industry. Their service is of high quality, and as a result, they do charge some high payments. Many Of the clients have also mentioned paying as much as $10000 for their services.

However, if your brand has an unreasonably excessive amount of misleading information circling around, they will not charge that much – at least not $10000.

Reputation Defender Pricing  

Reputation Defender Pricing

There are different features and strategies provided through the toolkit of Reputation Defender. However, there is no individualized pricing plan for their services. Their services do promise you results regarding what you want to show to your audiences through content strategy.

But, there is no mention of any clear pricing plan on the platform. So, you have to contact their sales team to discuss pricing quotes for the specific services you are looking for.

Reputation Defender For Personal Branding

If you are in the field of entrepreneurship, whose brand is their name itself, a public figure, or an influencer, Reputation Defender is a great tool to keep the misleading and negative information at bay. They offer special services that are made for personal branding which makes it easier for you to keep your focus on developing a brand and keep with you all the positives that people have to say about you. 

Not only will you get search result management, but they will also play an active role in developing a continuous professional sentiment of who you are as an individual and your body of work. Reputation Defender would also help you stabilize and optimize your presence on social media, offer you professional website creation, auditing for social media, and long term personal brand monitoring. 

Reputation Defender Customer Reviews 

The customer reviews of Reputation Defender justify how this brand is a fan favorite. People are just extremely satisfied with the services and come back to it again and again. 

Let us go through some of the customer reviews in order to get a more clear picture. 

“We all make mistakes or get an unfair review online, but the Internet is forever and can make it hard to recover your reputation after a stumble. Reputation Defender makes that second chance quite a bit more possible.

The staff is accessible and communicates clearly throughout. It was great to have one person handling the process.”

“Competent staff and great service. After taking time to fully complete the background sections during set-up, it’s very much a set-it-and-forget-it product. Norton does their thing in the background without me having to think or worry about it. Worth every penny to have the peace of mind from knowing students (and their families…) can’t get my personal information from a quick Google search!”

“Garett Gori was of tremendous assistance concerning the dichotomy of how online search results, with different search engines function. He was patient, courteous, and very knowledgeable in all things involving search results on name(s) and content. Kudos to Reputation Defender and the hiring manager who recognized Garett’s value and brought him aboard to your team!”

“This company is phenomenal and Whelan and Clife made it possible to remove things from the public eyes and I’m forever grateful I gave these men and a great asset to Reputation Defenders. Very knowledgeable and highly qualified to research the needs of the client. I highly recommend their services to anyone who’s looking for change in their lives by letting them remove information. Thank you both for a job well done.”

Read More: What Is Interactive Marketing? Explained With Examples

Bottom Line  

Reputation Defender is one of the best ORM Platforms out there. But their services are not affordable for small businesses, with lots of misleading information circulating online. Indeed their services are not unreasonably pricy, and their services are also worth considering.I hope that this article was helpful. However, if you need us to answer any of your queries about ORM platforms, you can comment below.

Read Also:


Online Identity Online Reputation Management Online Reputation Repair Privacy Protection

Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.

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