types of marketing

What Is Marketing And What Are The Types Of Marketing?

Business Opportunities 7 Mins Read
published on: 11 October 2022 last updated on: 26 September 2023

Marketing is a communicative process used by businesses and brands to describe to the customers the benefits of their products. Businesses market through billboards, TV commercials, fliers, social media, and the internet in general. 

Businesses use many types of marketing strategies to communicate properly with their customers. In this article, I will help you discover all these different marketing strategies and how they help businesses. 

What Is Marketing? 

types of marketing

Marketing can be defined as an activity used for creating, communicating, exchanging, or delivering offerings that add value to customers, clients, and society in general. In short, it is a method of promoting a service or business product to a targeted audience to generate awareness, generate leads, or sell. 

Careful research of the market and understanding the target audience is very crucial for effective marketing. 

But, as time moves forward, technology involves diversifying marketing in more new strains along the way. Marketing strategies are also changing based on the platforms they are done on. The modes have evolved from mouth-to-mouth marketing to newspapers and TV. The internet, as of now, is the trendiest vehicle for marketing. So, it is visible that there are different types of marketing. 

Different Categories Of Marketing 

types of marketing

Indeed there are different types of marketing. But, we will start by categorizing them according to the audience a business is targeting. There are two types of marketing methods based on the target audience – B2C ( business to consumer) and B2B (Business to business).

B2C Marketing

B2C marketing is a marketing process businesses perform to promote their products directly to consumers. The sales cycle of this type of marketing can be short depending upon the type of product. Therefore, the involvement of consumers’ decision-making process is not too much involved in this type of marketing.

Most advertisements visible to us daily are a form of B2C marketing. Some same strategies include TV advertisements, Instagram ads, mail coupons through direct mail, etc. 

B2B Marketing

The only difference between B2B and B2C marketing is their target audience. B2B marketing is targeted toward businesses. These marketing initiatives are more strategic and strictly adhere to the needs and wants of the customers( businesses). The digital channels are more prominent marketing vehicles for B2B strategies. Inbound marketing, event marketing, and account-based marketing campaigns work best for B2B strategies. 

Different Types Of Marketing

types of marketing

As marketing methods increase, so do the types of marketing jobs. Here are some of the most prominent types of marketing methods. 

Traditional Marketing 

The internet has become the new beacon of home for marketers. But that does not mean that traditional marketing is outdated. On the contrary, before the rise of the internet, offline media, like billboards, radio spots, and print media marketing, used to rule supreme. 

Outbound tactics like TV commercials, print media, television ads, and billboards are the best examples of traditional marketing. 

Outbound Marketing

Another type of marketing is outbound marketing. It is connected to intrusive promotions like emails, cold calling, print ads, etc. the reason behind calling this method an outbound one is that it is focused on raising awareness about the product or the services of a business. Such a method does not follow the interest of the consumers. 

Inbound Marketing 

An outbound marketing strategy aims to raise awareness among the targets irrespective of their interest. Inbound marketing, on the other hand, is about raising customer interest. It is more about encouraging the audience to research online about the product than cold-bombarding marketing initiatives. 

Such marketing is usually done online and stimulates audiences to build their buyers’ journey through a thorough process of attracting, engaging, and entertaining the audience.

Digital Marketing 

Traditional and digital marketing are the north and south poles of each other. Digital marketing is the umbrella term for all types of marketing done online. Businesses and brands utilize different digital channels like search engines, emails, social media, websites, and apps to do digital marketing. Here are some brief examples of different types of digital marketing –

Search Engine Optimization 

Popularly known as SEO, the search engine optimization of website content is a new form of marketing. It allows marketers to make their content visible to online searchers; as a result, they can engage, generate leads, and convert leads into paying customers online. 

Internet Marketing

Internet marketing is an attempt to maintain an online presence, racing brand, and product awareness among targeted and general audiences. 

Blog Marketing

Blogs are great vehicles for B2C and B2B marketing. Businesses now create blogs about their respective industry to engage, nurture, and convert leads into paying customers. 

Social Media Marketing

Social media marketing is a type of marketing done on various social media channels like Facebook, Instagram, TikTok, Reddit, and more. These channels allow content marketing while also allowing marketers to run paid ads. 

Search Engine Marketing

Search engine marketing and SEO are not the same. Businesses can pay the search engine to insert a link on their ranking pages with maximum audience exposure. Another name for this concept is PPC or pay-per-click. 

Affiliate Marketing

Affiliate marketing can also be called referral marketing. Businesses provide another affiliate partner with a link, and the customers can buy through this link. When customers buy using an affiliate link, the affiliate website earns a percentage as a commission. 

Content Marketing

Content marketing is an interactive and entertaining mode of marketing. It can be done on all types of social media and internet platforms. It is a mode of marketing through audio, visual, or written content.

Importance Of Marketing

Marketing services provide multiple necessary inputs in a business that helps in its growth and sustenance in the future. Marketing is a way of connecting to the consumers. As long as the customers are happy with the business, they will be engaging more with their products or services. With higher sales, revenue generation will also improve. Therefore, marketing is something every business must always focus on. 

However, marketing has some distinctive features that are pretty important for businesses in achieving their short term or long term goals. Let us now see what those important reasons are. 

Effective Consumer Engagement

It is a must for businesses to engage customers, and apparently, marketing acts as the most effective tool ever. No business can ever survive the market without building proper, engaging relationships with its customers. Businesses can engage customers by telling them what they do not know about them and by creating good content about their products and services.

Building And Maintaining A Reputation

The reputation of any business depends on how it is growing and how much of a lifespan it holds. This is where marketing comes into play by helping businesses build brand equity. Brand equity only happens when all the needs of the customers are met. To meet the wishes of the customers, businesses must know what the customers want, and there is no better way to do so than marketing. 

Building Relationships Between Customers And Business

For businesses to grow, it is important that they build a strong, healthy, and long-lasting relationship with their customers. Marketing solely depends on psychographics, demographics, and consumer behavior and, therefore, helps businesses understand what it is that the customer actually wants. 

Boosting Sales

As I said earlier, marketing is a great way to boost the sales of a business. When a business promotes its offering in multiple ways, it slowly convinces the customers to engage with the business. The utmost priority here is to keep the customer happy. A happy customer will eventually become the brand ambassador of the business. 

Staying Relevant

It is very important for a business to maintain its relevance in the market of growing competition. If there occurs a case where the customer does not find the business to be relevant anymore, that may end up pulling a serious loss for the business in the near future. Marketing helps businesses maintain their relevance with the customers and in their own domain. It helps in sustaining good relationships as well.

Frequently Asked Questions !! (FAQs):

Here are some additional questions and answers you might want to read –

Q1. What Are The 4 Ps Of Marketing?

Ans: The marketing mix or the four Ps of marketing are – product, price, place, and promotion. These are the key marketing elements for planning marketing and marketing and making it effective. 

Q2. What Are The 2 Main Types Of Marketing?

Ans: The two main types of marketing are B2B and B2C. B2C is about business-to-consumer marketing, while B2B marketing targets business in different industries.

Q3. What Is The Best Type Of Marketing?

Ans: Content marketing is currently the most effective marketing strategy that helps businesses engage with the audience. It also helps nurture customer relations and drive more sales.

Final Words

The marketing sector offers a wide range of marketing jobs. When you know that there are different types of marketing, you can be sure of the possibilities in each of the types. The present article vividly describes the different types of marketing in existence. 

Did you find this content helpful? Please let us know your thoughts on the same. We also indulge you in putting any questions you might have about the same in the comment box. 

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