The Rise of Sustainable Practices in Business Management
Sustainable businesses can manage environmental and social factors with equal efficiency. Today, 51% of the companies are trying to be sustainable.
Customers neglect brands that are not sustainable. Haven't you heard of the recent Zara boycott campaign?
What do the brands get, if they become sustainable? Obviously, they have become more popular among the customers.
Most companies have a mission to reverse the impact of their business on the environment. Some brands use their sustainability strategies for branding and promotions also.