Shahnawaz Alam
Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.
Leader Vs Manager: Must Know Differences Between A Leader And A Manager
Leader vs manager. Although both words seem to have some similarities, they differ a lot in the professional world. There is a huge difference between leading and managing a gr...
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What Are Sales Leads? Why Are They Important?
Generating sales leads, nurturing them, and converting them into paying customers are almost close to being sacred duties for businesses. This is an important part of running a bu...
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What Is The Point Of Purchase Marketing? Types Of POP And Its Benefits
One of the smartest ways for retailers or retail store marketers to boost retail sales is through point of purchase. Point of purchase, as a marketing initiative, resonates a lot ...
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What Is Perceived Value? Different Types Of Perceived Value
Customers' perceived value is an essential and helpful marketing terminology. Brands can use it to market their products in a way that makes their product offerings more appealing...
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What Is Online To Offline Commerce? What Are The Benefits Of O2O Commerce?
Yes, yes, the world is moving more toward an online marketplace. But people will still come to shop at the offline market. Some businesses thrive well thanks to the brick-and-mort...
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Brand Personality: What Is It And It’s Five Dimensions
Whether you are grabbing your morning coffee at Starbucks or looking for that latest iPhone to purchase, these brands come off as different personalities to you. In this arti...
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What Is Brand Loyalty? Explained With Examples
Since we are talking about brand loyalty, let me start with a simple example. "You keep buying your groceries from a local grocery store down the road; and when the frid...
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What Is Brand Equity? Key Elements & How Most Brands Use Them
A brand’s general perception to their target audiences matter gravely when it comes to expansion and doing well in competition. As the world of the internet expands more, the pe...
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What Is Brand Identity? Learn About Different Elements That Build A Brand Identity
Imagine that your company is a person. They wear a funky hoodie, cargo pants, and a golden chain around their neck. Now, imagine another company as a person who wears a tuxedo....
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Who Is A Board Of Trustees? How Are They Different From Board Of Directors?
Board of trustees are the members of organizations with managerial powers and responsibilities that affect the stakeholders' interests. They have immense responsibilities...
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