So, what is Trendyol?

Trendyol is an e-commerce company that is based in Turkey. Demet Mutlu was the one who founded this company in 2010. Its headquarters is in Istanbul, Turkey. The company has a unique Trendyol Group Structure in which it operates the platform. The company is a private one which is specialized in the retail and fashion sector.

Let’s know more about this company.

Company Overview   

Here is the basic information about Trendyol.

Company Profile  

Company History  

The company started in 2010, and at that time, the company was one of the e-commerce platforms that focused on retail and fashion. The strategy was simple, to build a company that would one day be the largest e-commerce platform in the whole of Turkey.

Trendyol Business Information  

Before going into the details, let’s discuss a couple of information about the company.

• First of all, Trendyol provides a seamless e-commerce experience to both sellers and customers.
• There are more than 30 million customers who are associated with this platform.
• If we talk about sellers, then there are around 240,000 sellers.
• Trendyol is the first decacorn in Turkey, and right now, it is one of the most popular e-commerce platforms in the world.
• The platform has already digitalized the sellers, local manufacturers, and participation of women in the production and digital economy.
• The company mainly operates in Turkey and Germany.
• The e-commerce platform has more than 170 million items.
• Trendyol has offices in Istanbul, Amsterdam, Ankara, Berlin, Luxembourg and Izmir.
• The company delivers its products to 27 different European countries.

Trendyol: Reasons For Success  

So, what are the reasons that a start-up from Turkey has become one of the largest e-commerce platforms in the world?

• The first thing is that the platform offers affordable and cheap products, so it has gained popularity so easily.
• This is one of the startups that focuses on multi-brand fashion and, at the same time, the fashion online store.
• There are selected categories in the products, and it is called the Trendyol Marketplace.
• There is another focus of the platform, which is on sustainability and circularity. There are already pre-owned goods, and users can trade second-hand products as well.
• There is another reason which is instant delivery. And it is called the Trendyol GO.
• It is also a reliable logistics company which is called Trendyol Express.

Trendyol Investors   

At the beginning stage, the company got a fund of $300,000 from Kleiner Perkins and Tiger Global. In 2014, the company got another investment from EBRD. 2018 was the year when Alibaba Group became an investor in Trendyol. After the investment from Alibaba, other companies such as EBRD, Caufield Byers, Kleiner Perkins, and Tiger Global withdrawal their investments.

Alibaba also acquired Trendyol’s 3 international shareholders. In 2021, the company raised a fund of $1.5 billion, and there were so many high-profile investors at that time. At the time of this fundraising, the valuation of the company was $16.5 billion. At the time of this fundraising, there were companies like SoftBank Vision Fund 2, General Atlantic, Princeville Capital, Qatar Investment Authority, and ADQ (UAE).

The company raised its fund with a valuation of $16.5 billion and became the first decacorn in Turkey.

Trendyol Group Companies  

There are a couple of group companies of Trendyol to look after each and every sector.

• Trendyol Tech  

This group is the core of the business, or you can say the research and development center. The Ministry of Industry and Technology approved this in 2019. The platform has expertise in a couple of areas, such as real-time data analysis, native language processing, deep learning, machine learning, data visualization, image processing, big data, and text simulation.

• Trendyol Express  

This delivery network was founded in 2018 for smooth and better logistics service.

• Dolap  

Dolap is basically there for second-hand trading, and it was founded in 2016. Later, in 2018, Trendyol acquired Dolap. The platform has more than 1.4 million sellers on this platform who actively use this platform.

Frequently Asked Questions (FAQs):  

Here are some interesting questions and answers about Trendyol Turkey that most people ask.

Final Words  

So, who owns Trendyol?

Right now, the main investor of the company is Alibaba, and there is no major share of any person. Secondly, the e-commerce platform is the largest in Turkey and one of the largest in the world. The company has also reached to a valuation of $16.5 billion in only 10 years, so you can understand how good Trendyol has performed in the last and this decade.

If you find this article informative and interesting, feel free to share and give your feedback in the comment section below.

Thank You.

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