Sales & Marketing: Most Valued Business

Claude Edward Elkins Jr: A Tribute to a Remarkable Individual

Every name carries a narrative that is worth sharing. Claude Edward Elkins Jr was a person who was remembered not just for his achievements but also for how he shaped an entire in...

Market Research Methods: Simple Ways to Understand Your Customer

Imagine you want to start a new business, maybe selling a new kind of bicycle. You cannot just guess if people will buy it. That would be too risky and could waste all your money....

The Unsent Project: Decoding Secrets of Untold Stories

We are living in an era of digital ghosts where our communication is defined as much by what we delete as what we send. It seems complex at first. In fact, the act of typing a mes...

Smart Marketing Strategies Every Owner Should Know for Roofing Franchises

Breaking into the roofing industry as a franchise owner can be one of the smartest business moves you’ll ever make. Roofing remains an essential service that thrives regardless o...

Branding Blind Spots: The Disconnect You Can’t Afford to Ignore

It’s easy for brands to talk about clarity. It’s far more difficult to see where clarity breaks down—especially from the inside. While most organizations believe they’re al...

Candizi: Redefining the Consumer Digital Experience in an Age of Personalization

In the modern digital landscape, how brands interact with customers matters. With the digital world transforming each day with every click, swipe, and voice command, consumers sho...

How Is an Advertisement Different from a Comment from a Regular Consumer?

It is a known fact that we live in a digital world, where information is just one click away. Today, both brands and consumers have the power to change the world, and take the buyi...

Is Basic Industries a Good Career Path?

Is basic industries a good career path? Yes, it is a good career path if you want to create products that other businesses rely on to earn a profit. In fact, if you pursue a career...

Beyond the 4Ps: Why “People” Matter in Modern Marketing?

Peter Theil once, in his interview, mentioned the next entrepreneur that will come should look to aim for monopolies like Meta, Google, Apple, and Microsoft. Therefore, as a busine...

KPIs to Set Sales Pros: Enhancing Performance with Measurable Goals

Sales teams operate best when they have clear targets. Vague goals lead to wasted effort, missed opportunities, and disengagement. Setting the right KPIs to set sales pros know ex...