Here Are The Best Social Media Management Tools To Kickstart Your Own Social Management Business In 2024!
It is 2024, and by now, it is no news that the social presence of any business can either make or break the brand. A business’s social media can easily leave long-lasting effects on the minds of the audience. Creative visuals and social content can change how the audience distinguishes an organization. This is exactly how powerful social media management is.
Living in 2024, businesses no longer rely completely on traditional marketing methods.
Businesses like Duolingo, Wendy’s, and more gather new fans every day through their social media presence. I mean, we all know the mean green bird on Instagram, don’t we?
This is how brands can create an image of themselves in the minds of customers.
So, if you wish to start a social media management business of your own, THIS IS THE TIME!
In this article, we will list down the best of all social media management tools so you may figure out which one will suit your requirements the best.
Best Social Media Management Tools Of All Time
Social media management, while it may seem fun, is just as difficult. Reaching out to the audience, knowing the exact target market, planning, and posting – all of it is tough. However, with the right tools, this becomes easier.
If you are just planning to start a social media management business on your own, these are the best tools you can get your hands on.
Buffer
CONTINUOUS FREE PLAN FOR 3 CHANNELS. PAID PLANS START AT $6 EACH MONTH. PER CHANNEL COMES WITH A 14 DAYS OF FREE TRIAL
Buffer is a spontaneous, streamlined platform for social media management. This is the one platform that several businesses and individual creators vigorously use. The platform helps drive meaningful engagement while escalating social media growth.
From Buffer, you get to manage every single aspect of the business’s social media on one single dashboard.
Here is a list of all the social media platforms that Bugger allows to publish content and schedule a host:
- TikTok
- YouTube Shorts
- Mastodon
With Buffer’s post-scheduling tactics, you may schedule posts that would go out at selected times. You can even cross-post to a number of social media platforms at the same time.
Buffer has a vigorous social media calendar that helps you map out all the content across all channels with the handy drag-and-drop feature. It allows you to reschedule all the posts.
Review from a user: “We started to work with Buffer one month ago. And the system works very coolly and easily. We solve our social media management problem with Buffer service. Also last week we had a little bit of a problem and day in 1 hour only. They have very fast for customer services. Thanks Buffer team we will work more together. We are so happy, and we can advise for everybody.”
Hootsuite
PAID PLANS START AT $99 PER MONTH. A 30-DAY FREE TRIAL
Hootsuite is the ultimate platform that has all the features in one place. It helps you create and schedule your content, measure social metrics, run social media advertisements, and many more.
There are multiple things that people adore about this platform –
– The ability to monitor social presence across multiple keywords and accounts.
– Connecting with more than 35 social networks.
– Bulk scheduling of social media posts.
Review from a user: “One of the standout features of Hootsuite is its comprehensive dashboard, which allows for monitoring and managing multiple social media channels simultaneously. This has saved us countless hours, as we no longer need to switch between different platforms to post content or engage with our audience.”
Sprout Social
PAID PLANS START AT $259 PER USER EACH MONTH. A 30-DAY TRIAL AVAILABLE
Like Hootsuite, Sprout Social is a combination of multiple social media tools in a singular platform. From social media scheduling to monitoring its analytics for better reporting – you get it all.
Sprout Social is one of the very few social media management platforms that also offers features of customer relationship management. The most common appreciation of Sprout Social comes from its reports.
Review from a user: “I used Sproutsocial at two different companies, and I will use it again in my own digital agency. It’s a great tool for organizing, scheduling, and publishing social messages. You can follow keywords and easily see influencers, so it’s useful for listening for the buzz about your company or industry. Their data visualizations are easy to understand and share, too. Love it!”
Agorapulse
PLANS START AT $49 PER USER EACH MONTH
Like the platform I mentioned above, Agorapulse is an all-in-one platform that has features to schedule, respond, and report.
Agorapulse has multiple rare features, some of which are social listening and competitor analysis.
Review from a user:“I am happy with it so far. I even subscribed to the paid plan before the end of the free trial. The features are all I need. The UI is simple and well done. Keep it up!”
Sendible Social Media Management Tool
PLANS START AT $29 PER MONTH. A 14-DAY FREE TRIAL
This is a social media management tool that is particularly built for agencies that deal with multiple clients. Other than all the common features that social media management tools offer, Sendible lets its users create personalized dashboards per their branding. This helps bring in new clients.
Sendible has striking integrations like the Canva graphics editor, YouTube search, and royalty-free image search. It also offers some automations for the ones who want to practice time management on repetitive tasks.
Review from a user: “At first, we didn’t feel like tha customer support was the best, but they fixed it all by inviting to a videocall and simply handled everything so professionally and changed our minds. With the best care, they found the best solution for us.”
eClincher
PLANS START AT $65 PER MONTH. A 14-DAY FREE TRIAL
Like every other social media management tool, eClincher allows its users to schedule and publish content, respond to messages, and assess their social media performance.
eClincher, however, is different from other tools as it allows users to auto-post with smarter queues and RSS feeds, lets them search for social influencers and as a media library for their images.
Review from a user: “I’ve been using eClincher for almost a year now. It has really saved me a lot of time when managing my clients’ social media, and I love that Smart Auto Post with Queue feature. Great work, and keep it up. Best customer support as well. They’ll respond and assist you immediately, AND I MEAN IMMEDIATELY, 10 seconds to 2 minutes tops.”
Social Pilot
PLANS START AT $25 PER MONTH. A 14-DAY FREE TRIAL
The best part about Social Pilot is how it fits multiple social media management tools into an easy dashboard and provides it at an affordable price. With the client management feature, it is indeed great for companies dealing with many team members and multiple clients.
Social Pilot creates and suggests content from multiple industries. This is great if you wish to find relevant content pretty easily. Another mention-worthy feature is the white-label reports. They are particularly handy for companies.
Review from a user: “Been using SocialPiot for a while, its an easy-to-use tool with great features & prompt support and most importantly, I found the pricing to be much lower than other similar tools. Overall, I would recommend SocialPilot for social media management.”
CoSchedule
FREE PLAN. PAID PLANS OPENING AT $19 PER USER PER MONTH
CoSchedule makes a very simple promise: it offers the best marketing calendar. Their pricing is simple. If you wish to just use the calendar, it is all free. But, if you wish to explore more features, talk with their Sales team. With CoSchedule, you may manage and collaborate with the team to make social media content, posts, tasks, and events.
CoSchedule is perfect for content marketers who like to organize all their work and nurture the collaboration of their team in a single place. Their feature called ReQueue helps the users automatically find the best time to post and fill the gaps in their social schedule with their best posts.
Mav Social
PLANS START AT $78 EACH MONTH WITH A 14-DAY FREE TRIAL
This is a social media management platform that focuses on visual content. Users may also manage their Facebook advertisements with MavSocial with a more priced plan.
Along with the usual features, MavSocial has a digital library. Here, you may manage, use, or edit your multimedia for social media posts and a search engine where you may browse through hundreds of thousands of stock photos. MavSocial also helps connect to Tumbler. This is not something you will see other tools doing.
Crowdfire
FREE PLAN. PAID PLANS FOR ADDITIONAL CHANNELS AND POSTS START AT $9.99 PER MONTH.
Crowdfire keeps on adding the newest features year after year. Other than scheduling content, it also allows the user to manage their Twitter accounts while suggesting articles to share.
Crowdfire stands apart from most other social media management tools as it helps users connect their blogs, online shops, and YouTube channels and create posts for each update on their sites.
Review from a user: “I used their free version and was facing an issue with the iOS app. Sent them an email and they promptly responded and fixed the issue.”
SocialBee
PLANS START AT $24 PER MONTH. A 14-DAY FREE TRIAL AVAILABLE
SocialBee is a very user-friendly social media management platform that promises to bring in more leads with very little effort. The core functionalities of this tool allow its users to add, organize, and finally share content throughout multiple social media channels from just one place.
One of the best features of SocialBee is the chance to recycle perennial content while keeping it just as fresh by making use of post variations. You may use SocialBee to consistently post while maintaining a balance of content in every category. Moreover, the support quality is yet another appreciative asset of SocialBee.
Review from a user: “SocialBee has everything we were looking for. We wanted to approve our posts before they go out and they have a user friendly dashboard system for this. Most importantly, they make posts that are very good for us. We like the images they create with text and the strong call to actions. The service is excellent! They continue to learn more about our company and industry and the posts are becoming even more significant.”
Post Planner
FREE FOR ONE CHANNEL. PLANS STARTING AT $9 PER MONTH
Post Planner helps social media marketers with three primary jobs:
– Finding the best quality content
– Planning the most accurate publishing calendar
– Consistent posting
It creates and rates content suggestions and allows the users to create a schedule based on the type of content.
With the Find tool, Post Planner makes it pretty simple to find content that engages people. Also, rather than only picking time slots in the schedule, users may also select the type of content for respective time slots. Post Planner will fill those slots with their chosen content as per their choice.
Review from a user: “I use Post Planner every day to schedule blog posts to my Facebook page, plus pick up other great content to share to my fans which gets huge engagement (then I invite new ones to become fans!). Plus, I use PP to run FB social posts on another business page I run. Saves hours of work!”
The Bottom Line
Social media management is the ultimate field if you have an ick for social media and wish to start an agency of your own. While these tools are our best options, you may also explore other ones available in the market.
Social media management tools come in multiple shapes and sizes. Which one will suit you best will depend on what your social media goals are.
If any of these tools turn out helpful for you, we would love to hear feedback on how they pushed your goals toward social media management.
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upasana sarbajna
Upasana is a budding journalist who has a keen interest in writing. She considers writing as therapeutic and is most confident when she writes. She is passionate about music, movies and fashion. She writes in a way that connects with the audience in a personal level. She is optimistic, fun loving and opinionated.