Everything You Need To Know About Miro (Detailed Overview)
So, what is basically Miro?
Miro is a collaborative whiteboard platform. Whether you work for a team, with a team, or even individually, then you can use the platform for designing. There are workshops for planning projects and running brainstorming, and you can also design new services and products as well. The platform has more than 30 million registered users who have connected to the platform.
If we talk about regular users, then Miro has more than 7 million users. And currently, the platform has 20,000 paid customers as well. Also, you will find 80% of the Fortune 100. The platform offers so many different integrations with applications like Sketch, JIRA and Confluence, Trello, Slack, Google Drive, and Box that are connected with the platform. These applications support workflows as well.
Company Overview
Here is the basic information about Miro.
Company Profile
| Company Name | Miro |
| Founded | 2011 |
| Founders | Andrey Khusid |
| Industry | Designing Software |
| Type | Private |
| Headquarters | San Francisco, California, United States |
| Key People | CEO- Andrey Khusid CFO- Justin Coulombe |
| Area Served | Worldwide |
| Products | • Online Whiteboard • Templates • Apps and Integrations • Miroverse • Miro for Devices • Miro Developer Platform • Security and Compliance |
| Employee Number | ~2000 |
| Revenue | $165 million |
| Website | miro.com |
Company History
Andrey Khusid was running a design business at that time when he needed a solution for his agency to communicate ideas. Suppose a team is working from the US office and the other team is in any European country. And both teams need to communicate their ideas. So, Andrey needed a platform where different teams sitting in different rooms could share their idea.
And this is how Miro was created in 2011. At that time, it was only a virtual whiteboard, and the name given to the software was RealtimeBoard. This was a collaboration platform that had a robust online visual platform. And now, we know the platform as Miro.
The company has two headquarters, one in San Francisco, California, United States, and the other one in Amsterdam, Netherlands. The employees claim to be Mironeer, and their focus is to understand the needs of working in-office, hybrid, and remote, and this is why they focus on the platform so much. One of the best things about the platform is that it allows users to solve their everyday challenges collectively and together.
The company has around 49 different products which are active right now. In the last 30 days, the total number of downloads was 220,631. Though the company is facing a little growth, the monthly visitors are almost 18 million, which is pretty good.
Miro: Associated People
The company has employees from different locations like Amsterdam, Berlin, Austin, Los Angeles, London, Munich, Paris, New York, Sydney, San Francisco, Yerevan, and Tokyo. There are a lot of investors and companies that backed Miro, such as Iconic, Accel, TCV, Atlassian, and Salesforce. Here are the key people who manage the company right now.
- Founder and CEO- Andrey Khusid
- Head of Finance- Justin Coulombe
- Head of People- Hollie Castro
- Head of Project- Varun Parmar
- Head of Customer Experience- Sangeeta Chakraborty
- Head of Revenue- Zhenya Loginov
- Head of Self-service and Growth- Yuliya Malysh
- Head of Sales- Jim Fahey
- Head of Engineering- Vadim Barshtak
- Head of Legal- Melinda Thompson
- Head of Operations- Grisha Pavlotsky
- Head of Marketing- Paul D’Arcy
- Head of Corporate Development- Kev Chung
Here are the people who are behind any findings and investments.
- Elena Verna (Malwarebytes and SurveyMonkey)
- Quentin Clark (Dropbox)
- Des Traynor (Intercom)
- Daniel Dines (UIPath)
- Andrew Filev (Wrike)
- Sherali Karimov (Atlassin)
- Irene Au (Khosla, Google, Yahoo)
- Alex Estevez (Atlassian)
- Bob Muglia (Snowflake and Microsoft)
- Bradley Horowitz (VP of Google)
- Henrik Knilberg ((Minecraft)
- Olivier Pomel (Founder and CEO of Datadog)
- Stephen Curry (Google Meet Founder)
- Jake Knapp (Golden States Warriors)
Miro Funding
As of now, Miro has raised a total of $476.3 million. And there are more than 4 rounds of finding that the company got so far. The company acquired one of its competitors on February 22, 2021, and it was also a web whiteboard. Currently, there are around 12 investors, and the most recent ones are Atlassian and Julien Codorniou.
Last year, the company raised its Series C round on January 5, 2022. And the post-money valuation was around $10 billion. There are a total f 4 rounds which started in 2017. The Series A funding happened in 2018, then in 2020, the Series B, and it was Series C last year.
MIRO: Customer Reviews
Customer service apps or websites can only be successful when the customers are satisfied. There is no reason for a company to exist if the customers it is serving are dissatisfied with its services. This will make sales of the company drop, and in no time, it will become non-operational.
To help you further understand the operations of Mio, we have gone through a number of customer reviews that can help you be a better judge before you avail of its services.
I Love Miro
“I love Miro, over and over again! I had a task to quickly make an organization chart for employees, projects-tasks-results, I spent an hour poking around in Excel to make it look decent, but it can’t even be presented. I was wrong not to go to Miro right away. It’s so beautiful, I just love looking at this scheme now. And I see they have more templates for all occasions. I’ve got my hands full with the series. Presentable, bright. I’m very satisfied, in every project I come back to Miro.”
Making organizational charts is not an easy job, mainly when one is in a hurry. Because the information is for the masses, there is likely any chance for you to make any mistakes, as that can’t be undone. This is where Miro comes in as a big support.
Miro Makes Planning Easy
“At my last two companies, we used lucid chart for building out org charts, sales strategies and visualizations.. It worked just fine, but it was always hard to get started. Miro is super easy. Especially for a sales person who doesn’t want to spend all day creating charts and power point presentations. It’s easy to get started, easy to share and a really affordable tool for me.”
It is very important that these services are user-friendly. During office hours, no one really gets the time to understand the operations of any such services that are hard to process. With a user-friendly layout, it becomes easy for users to navigate through the website.
Miro Is Just Amazing…
“I am surprised to see such low ratings for Miro as I have been using Miro since it was Realtimeboard and it was later rebranded as Miro and my experience with the tool is nothing short of bliss. I have used Miro for website wireframing, banner concepts, ideation and pretty much everything that I need to explain to designers and developers. I have made user journeys for my platform, email journeys, even ad concepts for display advertising. Before Miro, I didn’t have this convenience and mostly I was explaining things on excel, but now, I can not imagine explaining anyone flows without Miro. So, in my opinion, Miro is the best wireframing / whiteboard tool out there.”
– Yvonne Sims, US
Will you trust my words or the words of any other person who has not used MIRO and is trying to give you their opinion on it? No right? Me neither!
Moreover, it is normal for anyone to not believe just anything that someone says about an online platform.
However, the credibility never lacks when it comes to the feedback given by customers who have used the platform and know about it all through.
“At my last two companies, we used lucid charts for building out org charts, sales strategies and visualizations.. It worked just fine, but it was always hard to get started. Miro is super easy. Especially for a salesperson who doesn’t want to spend all day creating charts and powerpoint presentations. It’s easy to get started, easy to share and a really affordable tool for me.”
– Steve Miller, US.
“The product has been bandied as a project management tool. It’s ok for simpletons, but advanced users who want history details, activities, priority, and metadata for tickets created should stay far away. It works for collaboration but definitely should not be used as a main project tool.Giving it a 1 star as it’s been pushed on my project, and it’s become a nightmare.”
– David Lad, GB.
“Fantastic whiteboarding tool for companies needing support during the remote work requirement of COVID-19. Highly recommended if you have team members working remotely and you need more than just Zoom to collaborate!”
– John, US.
“I realized I needed to update my previous review, in which Miro scored really low because of their invoice handling.I am no longer involved in the payment/invoicing part, and only working with Miro as an admin and user. As such, I am very happy with all aspects of Miro except the load times and sometimes laggy performance of boards.”
– James Jerselius, NO.
Frequently Asked Questions (FAQs):
Here are some interesting questions and answers that most people ask about Miro.
Ans. Miro’s earlier name was RealtimeBoard. When it comes to the Miro platform, it loves to call itself a digital whiteboard. There is a digital whiteboard through which people can collaborate easily with others. You can create designs and notes and communicate and move things with the help of this software. There are also online chats and embedded video calls that you can also use.
Ans. Miro is basically a Google Workspace Marketplace. The platform offers online visual collaboration where you can create designs and enhance your innovation and creativity. There are also options to accelerate your team’s performance. Right now, the platform has more than 30 million active users in the world. If you see the Fortune 100, then there is 99% of people use it.
Ans. There are free plans that you can use, also you can use them as a team and can join as many people as you need. You can check the free plans and how the user management work, and you can also learn about teams as well. So, when you register a profile, you can create your team or can add yourself to an existing team. This is already discoverable to you.
Final Words
With the help of Miro, you can create designs for anything, such as Marketing, UX, Engineering, Product Management, Agile Coaches, Consultants, and Sales. There are also ways to get the following things.
- Diagramming
- Brainstorming
- Workshops and Meetings
- Mapping
- Scrum Events
- Strategic Planning
- Research and Design
I hope you will like the platform, and if there is anything to ask, please let us know.
Thank You.
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Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.
