The Evolving Landscape Of Digital Marketing: Trends And Predictions For The Future
Originally a sub-field of marketing, digital marketing today has become a separate function with its own specialized study and set of techniques. This is because digital marketing is an extremely dynamic function that changes every single day with the introduction of new technology.
As a result, while the principles and aims of digital marketing and traditional marketing still align, the tools, processes, and principles applied in both are worlds apart.
Digital marketing is the future. With print media already having lost most of its relevance, it is not long before the other channels used by traditional marketers face the same fate.
However, with no signs of the internet or smartphone dying down anytime soon, digital marketing is the area business owners need to focus on.
Navigating The Digital Marketing Landscape
With the constantly evolving digital marketing landscape, keeping up with the changing industry trends can be hard. However, as a business owner, you understand how important it is to figure out the best way to promote your business through digital marketing.
This is not too much of a problem if you have a dedicated marketing team or resource that looks after digital marketing. You can easily find competent local marketing experts that can help you expand your digital footprint and dominate search engines.
However, even if you do have marketing professionals with you, it is essential for you, as the business owner, to know about current industry practices. One way to do this is to find out what industry experts say about the future of digital marketing.
Using their knowledge, you can figure out your digital marketing strategy to gain a competitive edge in the market.
Top Digital Marketing Trends And Predictions For The Future
In this article, we will discuss the top trends and predictions in digital marketing to help you understand exactly what areas to focus on for business development.
Artificial Intelligence & Machine Learning
Artificial intelligence (AI) currently holds the number one spot among growing trends in many industries. The field of digital marketing is no exception. While AI alone is a tremendous tool that can help you take your business to the next level, it becomes unstoppable when coupled with machine learning.
Together, these tools can be used by digital marketing experts to carry out extensive market research and automate operational processes.
A fun example of digital marketers using AI-Machine Learning is the chatbot function offered on many websites and social media platforms.
When a potential customer visits your website or page, the chatbot pops up on the side and asks the customer to take up any queries they have with it.
This allows customers to gain quick answers without navigating through different tabs on your page and enhances the customer service experience.
Search Engine Optimization
Search Engine Optimization (SEO) is a trend that has been around for quite some time, and it seems it has no intention of losing popularity. SEO is a digital marketing technique that tailors a website’s or social media page’s content to popular user queries on search engines.
SEO requires specially trained content creators that can generate organic SEO content. Therefore, you should ideally hire a content writer to create online content.
However, if your budget can’t accommodate that extra cost, you can find great freelancers online at UpWork or Fiver that can deliver quality content at a fraction of the cost.
With SEO, you can improve your online page or website’s search engine ranking and make it more likely to show up among the first few results on a search engine when a related query is entered.
With your website or social media page at the top of other search results, potential customers will be more likely to stumble upon your business.
Influencer marketing is a fairly new trend, but experts predict it may grow into a $21 billion market by the end of the year. Influencer marketing is the lovechild of digital marketing and social media. As social media usage increased, users with a strong following started to rebrand as influencers.
With millions of followers and devoted fans, influencers can influence the masses, making them a fantastic mode of digital marketing.
In influencer marketing, businesses partner with influencers and hire them to promote their brand. Some influencers take products or services (PR packages) in exchange for promotion, while others require formal payment.
With influencer marketing, a brand gets instant exposure to a larger audience and a recommendation from someone the audience trusts. That is why more and more businesses are investing in influencer marketing.
In the past few years, social media users have shown more and more preference for video content over text, audio, and images. Videos are a strong digital marketing tool as they are a form of media that uses multiple forms of sensory stimulation.
This helps catch attention and maintain focus. That is why experts predict that video marketing will continue to be a popular and effective form of digital marketing in the coming years.
People do not have time to waste on boring, long, and confusing content. With tons of videos available for free on social media and YouTube, you must make your video marketing content stand out if you want results.
Focus on all aspects of your video content, from the length and screenplay of the video to its clarity and relevance to your brand.
Targeted marketing is one of the most effective tools in digital marketing. In the past, either the customer had to find you, or you had to find the customer.
Targeted marketing works mostly in one of two ways. Firstly, when a customer searches for a specific product or service (on social media or any other website), a targeted marketing tool working in the background automatically targets the said customer with ads of businesses that provide the said product or service.
Secondly, targeted marketing allows you to find potential customers by analyzing their profiles, demographics, and interests. Either way, targeted marketing helps connect businesses to willing customers, making it one of the top-growing trends in digital marketing.
Marketing is one of the key focus areas for business development. Whether you’re running a well-established business enterprise or working to get your start-up off the ground, it is imperative to have a strong marketing strategy.
This means using a marketing strategy that takes full advantage of technological advancements and concentrates on digital marketing. Using the above trends and predictions, you can elevate your digital marketing strategy and use it to take your business to new heights.