What Is Monopolistic Competition? What Are Its Characteristics?
Most companies selling high-demand products and services see high market competition. Such a level of competition is common in a monopolistic market competition.
Although the market is competitive, the firms and companies still have a chance to generate their desired revenue. However, there is a little twist to the game. They must be innovative and remain genuine in a market of high competition.
Also, the big players in the market cannot hold a monopoly or affect the choices of other brands. For example, customers will switch to an alternative if a brand increases its price. A good tip to survival and consistency in such marketing would be through brand awareness, brand loyalty, etc . Keep reading this article to learn more.
What Is Monopolistic Competition?
Monopolistic competition suggests an economic market. This market involves competitors providing similar but slightly different products. This market condition only exists between a monopoly and an openly competitive market.
When monopolistic competition is there, no single company can maintain a total monopoly over others in the market. Also, the companies have little control over the price of their services and their sales. So, it becomes easier for companies to enter the market since they can spot the potential of generating revenue. They can also leave at will when they do not see any further chances of profit generation.
Companies operating under such market conditions have a great potential to earn immensely. But when it comes to generating long-term profit, they have to be more innovative and come up with long-term plans.
Characteristics Of Monopolistic Competition
A basic characteristic of monopolistic competition is that the products competing under this structure are usually similar. However, there is a slight difference between them in terms of their physicality or some artificial differences based on the company’s needs.
For example, let’s say there are five burger shops within a city. The burgers these shops sell may be the same in terms of their elements. For instance, all of them have buns, onion, lettuce, mayonnaise, and other different ingredients for flavor.
But the customers would differentiate between four of these shops based on some things that vary from one shop to the other. For example, their brand identity could be different, or their packaging, marketing, or simply their payment method. Some of them might give you cash back with Apple Pay purchases, while some will not.
Free Entry And Exit From The Market
Free entry into the market means that a company trying to sell any similar products already available in the market can enter the market. There are new barriers preventing them from taking part in the market. However, they can also leave the competitive market upon seeing any temporary loss.
The monopolistic competition market provides flexibility to businesses to enter and exit upon will. This flexibility is important and necessary for businesses. When a business starts making a profit, many new businesses also want to enter the market and claim their stake in the market. However, new companies have to plan for the competition at hand to gain their share of the profit.
More Alternatives For Customer Means More Option
In a market characterized by monopolistic competition, numerous businesses coexist. This creates an environment where no single company has a significant influence over its rivals’ choices.
As more firms enter the market, the chance for any one enterprise to shape industry dynamics is limited. Take, for instance, the scenario where a company opts to hike its prices excessively; consumers in such a competitive landscape have the freedom to switch to alternative brands offering more attractive pricing.
On the other hand, if a company aggressively slashes its costs, it may inadvertently imply an impression of reduced quality to consumers, leading them to cease purchasing its products.
A monopolistic competition in the market creates free entry and exit in the market, thereby reducing any one company’s monopoly from the market. Companies have to trade if they want to keep their consistency and not lose their share of the market.
Low Level Of Customer’s Product Knowledge
Sometimes, customers look for different areas of a product to finalize their buying decision. For instance, the pricing of a product or its quality can work as detrimental factors. When the market is populated by many identical choices, the customer tries to narrow down their list by choosing one or two unique qualities in their potential choices.
The monopolistic competition allows businesses to use the knowledge gap present in most of their buyers. The buyers do not know tiny details about all the products out there. However, brands often highlight certain specifications in their products to create a perception of uniqueness. This attracts the audience to purchase, although there might not be any actual difference.
Such marketing is pretty common in the tech market ( especially in the electronics industry). Many brands often market products by highlighting certain specifications that do not make much of a difference in actuality.
Profit In a Monopolistic Market
In the beginning, companies in a monopolistic competition market can make big profits because people like to try new brands or take advantage of new deals. But as more companies join the market, profits tend to drop to a regular level.
To change this situation, companies can come up with new ideas, make their products stand out, or decide to leave the market altogether. Since it’s easy for companies to enter or exit this type of market, many of them can make some money in the short term, but they also face lots of competition that might lower their profits.
A monopolistic market and a perfect competition market are different. A perfect market competition suggests strong competition in the market. However, the products are identical, which is not so in the monopolistic competition. The pricing, similar to the products, can also change in a monopolistic competition.
However, the pricing and product difference is only minimal in monopolistic competition. But one area where both market conditions have a clear similarity is their barrier of entry and exit. Did you find our article helpful? Let us know through the comment section.